May 23, 2017

Advertising of the Day: Love is in the details

Just in time for Valentine’s Day: read this advanced article from ADWEEK.
Watch the video and practice your English conversation skills!

 

What’s more difficult than making a commercial that’s funny or sad? Making one that’s earnestly romantic.

As we’re reminded each year in the weeks leading up to Valentine’s Day, marketers are practically incapable of conveying love without falling into a handful of stereotyped scenarios.

For a refreshing alternative, check out this two-minute spot by BBDO Germany for European hair-coloring product Schwarzkopf Nectra Color.

While the product connection in “You: A Declaration of Love” is tenuous, the spot’s approach to romance is highly specific.

 

Article by David Griner
Click here to read the full article.

 

 

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