Advertising of the Day: Love is in the details
Just in time for Valentine’s Day: read this advanced article from ADWEEK.
Watch the video and practice your English conversation skills!
What’s more difficult than making a commercial that’s funny or sad? Making one that’s earnestly romantic.
As we’re reminded each year in the weeks to Valentine’s Day, are practically incapable of conveying love without falling into a handful of scenarios.
For a refreshing alternative, check out this two-minute spot by BBDO Germany for European hair-coloring product Schwarzkopf Nectra Color.
While the product connection in “You: A Declaration of Love” is tenuous, the spot’s to is highly specific.
marketer (n) someone whose job involves encouraging people to buy a particular product
to stereotype (v) to believe someone has a particular character only because this is what people believe
approach (n) a particular way of thinking about or dealing with something
romance (n) the feelings or behaviour typical of people who love eachother
Speak about this topic Choose and Skype our teacher! First conversation is free!