March 31, 2019

Blockbuster's Last Movie Rental: 'This Is the End'

Blockbuster’s Last Movie Rental: ‘This Is the End’ Reviewed by on . Array Array Rating: 2.5

A new era for video entertainment: read this article and practice your Business English!
Blockbuster rented out its final title on Saturday after announcing that it is closing its roughly 300 remaining stores by early 2014.


Blockbuster has rented its final movie, and it’s a fitting title: “This Is the End”. The Seth Rogen apocalyptic movie was rented Saturday at a store in Hawaii, according to this tweet sent out by the company.

Blockbuster had previously announced that Saturday would be the final days for rentals.



“This is not an easy decision, yet consumer demand is clearly moving to digital distribution of video entertainment,” said Joseph P. Clayton, Dish President and CEO. “Despite our closing of the physical distribution elements of the business, we continue to see value in the Blockbuster brand, and we expect to leverage that brand as we continue to expand our digital offerings.”

Dish, which acquired Blockbuster in 2011 with a $320 million auction bid, said that the brand will continue. Digital products include its streaming service Blockbuster On Demand and Blockbuster @Home TV package.


Article by Kimberly Nordyke
Click here to read the full article.


What does it mean? Click and find out!

fitting (adj) suitable or appropriate under the circumstances; right or proper
apocalyptic (n) describing or expecting a time when very bad things will happen or the world willbe destroyed
rental (n)  an amount of money that you pay for rentingsomething such as a house, vehicle, or piece of equipment
to leverage (v) to borrow money to buy a business, hoping that the business will make enoughprofit to pay the interest on the money that is borrowed
streaming (n) a technology for getting sound or video to your computer through the Internet as acontinuous stream


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