March 31, 2019

Pasta firm Barilla boycotted over 'classic family' remarks

Pasta firm Barilla boycotted over ‘classic family’ remarks Reviewed by on . Rating: 3.5

Chairman Guido Barilla causes outrage in Italy after saying he would not consider using a gay family to advertise his products. Read this article from The Guardian: what is your opinion about? Express yourself in English!


Gay rights activists in Italy have launched a boycott of the world’s leading pasta maker after its chairman said he would only portray the “classic family” in his advertisements and, if people objected to that, they should feel free to eat a different kind of pasta.

Guido Barilla, who controls the fourth-generation Barilla Group family business with his two brothers, parked outrage among activists, consumers and some politicians when he said he would not consider using a gay family to advertise Barilla pasta.

“For us the concept of the sacred family remains one of the basic values of the company,” he told Italian radio on Wednesday evening. “I would not do it but not out of a lack of respect for homosexuals who have the right to do what they want without bothering others … [but] I don’t see things like they do and I think the family that we speak to is a classic family.”

Asked what effect he thought his attitude would have on gay consumers of pasta, Barilla said: “Well, if they like our pasta and our message they will eat it; if they don’t like it and they don’t like what we say they will … eat another.”


Source: The Guardian
Article by Lizzy Davies
Click here to read the six options and the full article.


To deepen, read other 3 articles in comparison

Read these articles from 3 international media companies, try to repeat what the journalists wrote with other words and express your opinion about!

Barilla might not be ‘very, very good’ for gays
Barilla Group President Guido Barilla tells Italian radio he won’t run ads with gay families.
Pasta maker Barilla under fire for anti-gay comments
Italian pasta maker Barilla is in hot water for anti-gay remarks its president made in an interview this week.
Living in the past-a: Barilla suggests gays can ‘eat another’ pasta
Pasta company faces consumer action after chairman rejects the possibility of gay families appearing in its commercials.

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